„My grandmother Helma was a young student in an all girls’ sewing class in the early twenties, and liked to tell the story of how they were giggling and putting their heads together all the time instead of being meticulous with the needles and fabric. Needless to say that the teacher wasn’t very pleased with them. Due to poor sewing competence, a lot of plaster was used during that year...“.
Hansaplast milestones –
and stories of caring throughout the ages
“I remember the first summer in our house in the mountains as being blissful and stressful at the same time. Peter was still working on the house, and I was making do with basics for housekeeping I always seemed to have a plaster on one of my fingers. But I was happy.”
“I was such a rascal and tomboy and always wrestling with my father by the seaside. That one summer we had a competition on who could jump further into the water and I suffered a scratch on my ankle when I hit a rock underwater. There was no more swimming that day, but sandwiches with my father on the blanket.”
“As a little girl, I loved my brother’s Go-kart. I kept speeding up to the stairs of our house and would jump off there. One day I hurt my knee really badly, my mom came running out, blew a kiss on it and covered it with a strip bandage. I was proud of showing off the strip because I had had a cool car accident!”
“My sister’s communion…a big event that will always stick with me! I was playing in the churchyard, bored to death during the ceremony and stumbled across a large cobblestone, badly hurt my knee and tore the trousers that my mother had borrowed from a neighbor’s boy for me. I was yelled at, but still got a plaster…
“My first VW Beetle! I bought it with the money from my first real job. That spring, I was hardly seen around the house, only to be found in the garage or under the car. My girlfriend contributed with a constant flow of comfort and plaster.”
“Horses always held a great fascination for me, So when I got Romeo, I was in heaven. He has been my companion now for twenty years and never once threw me off... but I always take some plaster with me when I see him... there is always a little bit of a scratch here and there when I am in the stable.”
“I’ll never forget the first time I visited my holiday romance in Munich…I was wearing my prettiest new shoes, but he wanted to take me sightseeing… I had blisters on my feet in no-time. Only the SOS Blisterplaster saved me… and one year later, Jan and I got married.”
“I built a tree house for my 3-year-old son, which involved a lot of hammering and splinters. My son was climbing all over the place in the unfinished shed and played pirate. He fell off and scratched his back on the brand new tree house slide…that evening, we were both covered in plasters: He sported them on his back and me on my fingers.”
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When Hansaplast invented the first adhesive plaster in 1922, woundcare was revolutionised. It was only then that it became possible to take care of those small injuries and mishaps of everyday life without the help of a doctor. Simply by going to the medicine cabinet and applying a plaster. Isn’t it great that your mother can do it? Your husband? Your friend? Someone who cares?
Since then, Hansaplast has come a long way. Today, we apply our expertise in wound healing, pain relief and footcare across the world. We are not only the trusted plaster brand No. 1 in Western Europe, but also market leader in 17 countries worldwide. We are loved by mothers, praised by athletes, and recommended by experts, pharmacists and doctors.
That’s why we would like to celebrate those 90 years of Hansaplast with something special. We have compiled stories of caring throughout the decades, ever since it all started in 1922.
For further information, please contact us via email at Hansaplast@Beiersdorf.com.